Marketing Communication Ethics - 5188 Words

ETHICS IN MARKETING COMMUNICATION As well as the entire business world, marketing has its own ethics problems. Numerous marketing specialists or their representatives have consciously declared and adopted different engagements, declarations or codes of rules regarding the necessity that marketing people consider ethics regulations and values, so that they become much more responsible towards the members of society. These declarations or rules concern marketing practices in their ensemble or are guided towards certain specific fields. Among these fields, a special place is occupied by marketing communication, which has to be guided by ethical regulations and moral values. Key words: ethics, regulation, marketing, communication,†¦show more content†¦Although not all companies can assume social responsibilities, there are numerous fields in which organisations are approaching the way in which they understand and get involved in this kind of activities (for example, Kraft Foods company, with the program â€Å"Together for children†, having as an objective improving treatment and hospitalising conditions for children in Romania, ProcterGamble company with the program â€Å"Live, Learn and Develop yourself†, having as goal helping children in need for support, JTI Romania, Vodafone etc., companies that either initiate or support different activities and programs of social responsibility). Of course that the decision for organisations to get involved in different activities of social responsibility belongs firstly to the managers of these organisations, respectively to those that choose the way and modality of action, starting with th eir own conscious, because, in fact, â€Å"†¦the only guiding direction for a straight, correct conduct is the irrefutably strong common sense or moral common sense feeling and our power to action on its basis as an initiative† (Ionescu, 2006). As the entire business world, marketing reveals its own ethics problems. In conditions of high business velocity, in the context of a continuouslyShow MoreRelatedEthics in Marketing Communication1082 Words   |  5 PagesEthical Challenges in Marketing Communication Ethics play an integral role in the development and sustenance of any personal or business relationship. Ethics determine the acceptable behaviors within a society and the overall behaviors of a business. 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